Who, Not How

We have been fed a lie as entrepreneurs. We have been fed this story of the ruggedly independent entrepreneur. You don't need anyone else except, of course, the coach. You're going to pay lots of money. You've got computers. You've got technology and systems. You can do it yourself. Who else could you possibly need? You go out and find the product to sell or you create the product and then you create the funnels and technology and the tools and the this, that and the other. It's all on you because people have made millions doing that, right? Eh, not exactly. Most people who are successful do not do it alone. They have a partner. They have a team. They have someone they're working with. And some of the most successful people ask the question, who? As opposed to the question, how? If you're not a tech person, your time is not best spent learning tech. Why are you learning technology when that's not what you're selling? You wouldn't learn how to fix your car because you need an alternator. You'd hire a mechanic. But we have this idea in entrepreneurship that we need to do it ourselves because we are independent. We are islands. We don't need anyone. We are powerful and sovereign people. And yet, that is not the path to success. That is the path to hiring people to tell you how to do it, to teach you how to do it, and giving them lots and lots and lots of money. And you have to give them lots of money because it never works. And you keep paying them and paying them and paying them. And it never gets you anywhere. The power is in collaboration. Yes, you should get your skills up. You should develop your mindset. You should be constantly improving and constantly learning. But that does not mean you need to do everything. You should understand how a funnel works and then hire someone to build it for you. You should understand how a website works. and then hire someone to build it for you. You have a particular gift and calling, and unless it's making websites, then why are you spending your limited, precious, delicate time on this earth building websites? Why don't you instead spend it doing what you're meant to do, getting paid for that, and then taking that money and giving it to someone who is truly called to make your website and have them do it for you. Now here's the challenge. A lot of people we hire, they kind of suck. A lot of people we partner with. They're not great. You're going to have to kiss a few frogs to find the prince. But it's better to do that than to try to learn everything and do it yourself. The days of homesteading are over. The days of going out into the west, finding a plot of land, building your own house, making your own clothes, making your own farm tools, doing everything by yourself. are over. And in fact, they may never have actually been, well at least not in the last 10,000 years. We need other people. We need their support, their knowledge, their tools, their wisdom. So give up this dangerous, damaging, limiting idea that we must be independent, that we must always do our own thing and instead ask who, not how. Ask who can help us. Who can we partner with? Who can we hire? Who can we collaborate with? Because 20% of a lot is a lot better than 100% of nothing. And a lot of people are holding on to that nothing like their lives depend on it.